Saturday, June 27, 2009

Some Essential Logo Design Elements

Designing a logo is not just placing some small images and text; it is something more than that. It is about reflecting the brand value of an organization through the subtle placing of signs, texts and other designing elements in such a way that can make a long lasting impact on the mind of the viewers. It should transmit the message of a business organization to its targeted audience and therefore a logo designer should remain aware of the most common logo design elements as far as possible so that he can make the most of it by unfurling his flow of imagination.

Simplicity
This is the key element of logo design. Unless you can make a logo simple, people would not be able to grasp the meaning of it. Just for an example. Take the logo of Nike.

It is simple, to the point and is conveying a unique message at the same time. Designing this type of logo needs creative inputs, which has to be draped in the garb of professionalism. Sound complex. But dear friend this is really complex to retain simplicity in professional work.

Make it Appealing
Logo should have an appeal. No matter, whether it looks good or not. Take the logo of Apple for an example. It is highly appealing and the concept is itself amazing.

Innovation
This is the most important of all the logo designing elements. The concept should not be copied or should not be imitated. Just check out the result of cheap imitation.

You should remain aware of the probable impact. So beware of the repercussion of using others concept.

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