"Your creative is only as good as its brief" is a very common saying in marketing. But most of the small business owners want to get a logo design done in as less money as possible. An unsatisfactory brief can lead the designer to develop an ordinary logo for the company.
These are 8 key things that small business should include in a brief while developing a logo.
1. A brief company overview :- A designer is not supposed to know about your company. The brief should include a summary of what your company does, an idea about your products or services. Give him a overview of your industry and your position in that industry.
2. Define your target market :- Give the designer a clear idea about the target market. Your logo must connect your business with the target market.
3.Outline your brand identity :- A logo reflects the brand value of your company/organization. So try to develop a logo that will be able to build the brand value of your company.
4. Provide examples :- Provide the designer with examples of your competitors logo. This will help him to compare and develop a better logo for your company.
5. Provide examples of earlier logos and communication pieces :- If you are having an existing logo then provide the designer with it and tell him the reason why you want a new logo.
6. Consider and explain where the logo is used :- Explain the designer where you want to use your logo as logo usage has a big impact on its design.
7. What text and imagery needs to be included :- Tell the design clearly what text and imagery you want to include in your design. This must be done to avoid corrections in design.
8. Make your deadlines realistic and give a budget :- This forms a very important part of logo design brief.
These are 8 key things that small business should include in a brief while developing a logo.
1. A brief company overview :- A designer is not supposed to know about your company. The brief should include a summary of what your company does, an idea about your products or services. Give him a overview of your industry and your position in that industry.
2. Define your target market :- Give the designer a clear idea about the target market. Your logo must connect your business with the target market.
3.Outline your brand identity :- A logo reflects the brand value of your company/organization. So try to develop a logo that will be able to build the brand value of your company.
4. Provide examples :- Provide the designer with examples of your competitors logo. This will help him to compare and develop a better logo for your company.
5. Provide examples of earlier logos and communication pieces :- If you are having an existing logo then provide the designer with it and tell him the reason why you want a new logo.
6. Consider and explain where the logo is used :- Explain the designer where you want to use your logo as logo usage has a big impact on its design.
7. What text and imagery needs to be included :- Tell the design clearly what text and imagery you want to include in your design. This must be done to avoid corrections in design.
8. Make your deadlines realistic and give a budget :- This forms a very important part of logo design brief.
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