Here are top ten logo design tips directly from the field :-
1. A logo doesn’t need to say what a company does :- The logo of a particular company does not need to show what the company is all about. The logo just needs to be relevant to the company products and services.
2. Not every logo needs a mark :- At times clients just demand a professional logo. In that case be frank to ask the client about what they think.
3. Two-way process :- There can be times when your client may demand something which you may not agree to. In that case show them what they require and then tell them what you think to be good for them.
4. Picasso started somewhere :- Before maki8ng the logo in your computer make a rough sketch with paper and pen as it seems to be a much better option than monitor and mouse.
5. Under-promise, over-deliver :- If you are not sure how long you will take to complete the given project then give longer estimation. But do not make the mistake of not delivering the task on the given date of delivery.
6. Leave trends to the fashion industry :- Logo reflects the brand of your company or organization. So believe longevity to be the key and try to design unique logos for your company.
7. Work in black first :- While designing concentrate more on the idea rather than color.
8. Keep it appropriate :- First know your target audience and then accordingly design your logo appropriately.
9. A simple logo aids recognition :- Keep the design of your logo simple. It is difficult to recognize complex logos.
10. One thing to remember :- There should only one strong outstanding feature in your logo.
1. A logo doesn’t need to say what a company does :- The logo of a particular company does not need to show what the company is all about. The logo just needs to be relevant to the company products and services.
2. Not every logo needs a mark :- At times clients just demand a professional logo. In that case be frank to ask the client about what they think.
3. Two-way process :- There can be times when your client may demand something which you may not agree to. In that case show them what they require and then tell them what you think to be good for them.
4. Picasso started somewhere :- Before maki8ng the logo in your computer make a rough sketch with paper and pen as it seems to be a much better option than monitor and mouse.
5. Under-promise, over-deliver :- If you are not sure how long you will take to complete the given project then give longer estimation. But do not make the mistake of not delivering the task on the given date of delivery.
6. Leave trends to the fashion industry :- Logo reflects the brand of your company or organization. So believe longevity to be the key and try to design unique logos for your company.
7. Work in black first :- While designing concentrate more on the idea rather than color.
8. Keep it appropriate :- First know your target audience and then accordingly design your logo appropriately.
9. A simple logo aids recognition :- Keep the design of your logo simple. It is difficult to recognize complex logos.
10. One thing to remember :- There should only one strong outstanding feature in your logo.
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