Monday, August 3, 2009

Glaring Logo Design Mistakes

Visual communication is the main aim of designing a logo. A logo should be unique, informative and attractive to the core. This might sound easy but its actual conversion in deed is a mammoth task. Before you proceed further, you need to remain aware of some glaring mistakes that you should commit at any cost because this can prove lethal for the brand image of a business organization. The best thing you can do in this regard is to learn what are the common mistakes that are commonly associated with logo design. Here in this article, we are going to discuss some major and glaring mistakes that you should remain aware of at any cost.

Do not Follow Trend
Now, do not open your eyes in disbelief. What I mean say is that do not over emphasize trend while designing a logo for a business organization. I know you will all want to argue with me but before that let me explain it first. Actually trend is temporary, true art is only permanent. Therefore, you should strike the right cord by blending true art with on going trend for making a long lasting impact on the viewers.

Do Not Design Yourself
I mean to say do not dare to design a logo yourself unless you are a pro in this field. Without having professional exposure in this domain, you are bound to commit a series of mistakes that are unpardonable from professional point of view. Make sure that you have designed your logo from a professional logo design company otherwise; your will lack the punch at the end.

Do Not Use Stock Image or Clip Art
I know most of us prone to use clip art while designing a logo or try to fudge an image for deceiving your clients. If you are engaged in this practice, you are just running your career. Do not dare to dupe anyone because sooner or later you will be hounded down.

Do Not Make It Too Complex
If you can’t make it simple, you are not a good logo designer. The purpose of a logo designer is to deliver the message of an organization without making it too complex because most of the people will not be able to extract the exact meaning out of it.

Saturday, June 27, 2009

Some Essential Logo Design Elements

Designing a logo is not just placing some small images and text; it is something more than that. It is about reflecting the brand value of an organization through the subtle placing of signs, texts and other designing elements in such a way that can make a long lasting impact on the mind of the viewers. It should transmit the message of a business organization to its targeted audience and therefore a logo designer should remain aware of the most common logo design elements as far as possible so that he can make the most of it by unfurling his flow of imagination.

Simplicity
This is the key element of logo design. Unless you can make a logo simple, people would not be able to grasp the meaning of it. Just for an example. Take the logo of Nike.

It is simple, to the point and is conveying a unique message at the same time. Designing this type of logo needs creative inputs, which has to be draped in the garb of professionalism. Sound complex. But dear friend this is really complex to retain simplicity in professional work.

Make it Appealing
Logo should have an appeal. No matter, whether it looks good or not. Take the logo of Apple for an example. It is highly appealing and the concept is itself amazing.

Innovation
This is the most important of all the logo designing elements. The concept should not be copied or should not be imitated. Just check out the result of cheap imitation.

You should remain aware of the probable impact. So beware of the repercussion of using others concept.

Thursday, June 11, 2009

How To Design Logo - Logo Design Tutorial (DIY)

Its everyone's desire to make the best ever logo for his company.But what is the definition of a good logo.Is it an essence to make your logo colorful or an exceptional piece of art?can a simple design be enough for a good logo creation?These types of queries really creates a confusion.To clear all these confusions I have presented a video which will explain all the factors needed for a proper logo design.

Friday, May 29, 2009

Importance of Professional Logo Design for your business

To explore in business one needs to be proficient in many aspects. A good product does not necessarily means success in business. Having some uniqueness along with a sound business strategy is always essential for building a long lasting impression to your clients. Custom logo design has its importance in this context.

Logo Design is very crucial for all corporate organizations. A good professional Logo reveals the identity and outlook of the corporate body. Professional logo designing is not an easy thing to do .So it is better to assign this work to a professional logo designer. It’s always funny to design your own logo by playing with colors, experimenting with drawing skills, trying out different designing options but at the end of the day you will finish with some very common techniques like having initials of your company in a twisted manner or putting a slogan saying that your product is the best one. A logo is definitely not a tiny graphic application, which should appear in your business letterhead. A logo can portray the image of your business .It can have a deep impression on your customers mind. The power of a logo can be felt from a golden M of McDonalds. You should be able to determine instantly which organization it is by looking at its Logo instantly. That is the power and dept of the logo. For example the logo of IBM, doesn’t give you an instant of a time to think which company it belongs to. So I guess you would also like your company’s logo to be equally powerful.

A professionally designed custom logo helps you to express the nature of your company, the type of job your company does, the attitude of your company. The uniqueness of your company can be articulated thus separating it from others.

Now a days you no longer will have to spend much of your precious time in order to find a logo design service provider. There are many logo design companies, easily available in the market, which will provide you logos of sound quality at unbelievably low rates. You can get quality logos even at $60-$80.So its always wise to make a good logo when you are getting it at this much of a low rate.

The Logo Design Process is gaining its importance these days with the corporate houses understanding the value of their brand and emphasizing on it. The future of graphic design industry is getting better and it will be more enhanced when the business houses will realize its effectiveness.

Thursday, May 7, 2009

Six Custom Logo Design Tips

In order to improve the possibilities of getting the best possible custom Logo Design for your company you should see to it that your designers follow some basic design rules. Here I am mentioning six custom logo design tips that you can peruse with your logo designer.

More Lighter More Beautiful
Make sure that your Logo looks good in light color .A logo with too much color greats a great sense of ambiguity when it comes to printing . While some basic color themes always look good make sure your logo has a catchy looks in black and white.

Details
The key is to be easy and avoiding too much in the way of details or complex images. If the details are not properly made up then the vague effect is invariable.

Simplicity rules
Get inspired from the logos of large corporations. They are usually extremely simple and thus attaining a memorable and professional looks .

Fonts
The font should be as simple as possible so that the logo can be read and understood well in all circumstances and sizes. A well known trend in Logo Design over the past decade is using all lower case fonts having all small letters. It definitely gives a more sophisticated impression thus being attractive to the customers.

Different ways of Thinking
An image can have many meanings and many interpretations .So a crucial study is required to ensure that the personality of the image is not expressing any negative meaning or is not opposed to any culture or minority.

Shape
Sit with your designer and clarify what overall shape you want your logo to possess. My recommendation is to go with square and circular shape rather than going rectangular. Rectangular shaped logos can be difficult to use in some frameworks due to their longer awkward shape.

These are the six tips which, along with some other important concepts, should be clarified with your designer before they start working with the preliminary steps to ensure that you have the finest possible Logo Design.