Why is a Logo Design So Crucial?

The logo design of a company reflects the identity and reputation of the company. Customers consider logos to be the identification symbol of any company. So the logo of a company should always be well designed. The main purpose of every business is to increase its brand value. This goes irrespective whether you are having a small business or a big one. Customers get the first impression about your company from your company logo. If your company logo is well designed then this impression can be a ever lasting impression. If your company logo fails to form any impression in the mind of the customer then it is a total failure on your part. It is your company logo which decides how better you are from your competitors.
The importance of a logo lies in the fact that you will find it on all branding materials. Every company uses a logo in its website as well as brochure. The marketing policy of a company depends on all these branding materials. So considering the huge impact of logo design it should be strategically designed. You should be able to use it wherever you want to. Such logos can only be prepared by professionals by using their expertise. So when you are hiring professional designing companies then they must have a detailed idea about your company and they should also what you exactly prefer to use in your logo. Ensure that you can use the logo prepared by them on different media like electronics, media and print.

Ten Logo Design Tips From The Field

Here are top ten logo design tips directly from the field :-
1. A logo doesn’t need to say what a company does :- The logo of a particular company does not need to show what the company is all about. The logo just needs to be relevant to the company products and services.
2. Not every logo needs a mark :- At times clients just demand a professional logo. In that case be frank to ask the client about what they think.
3. Two-way process :- There can be times when your client may demand something which you may not agree to. In that case show them what they require and then tell them what you think to be good for them.
4. Picasso started somewhere :- Before maki8ng the logo in your computer make a rough sketch with paper and pen as it seems to be a much better option than monitor and mouse.
5. Under-promise, over-deliver :- If you are not sure how long you will take to complete the given project then give longer estimation. But do not make the mistake of not delivering the task on the given date of delivery.
6. Leave trends to the fashion industry :- Logo reflects the brand of your company or organization. So believe longevity to be the key and try to design unique logos for your company.
7. Work in black first :- While designing concentrate more on the idea rather than color.
8. Keep it appropriate :- First know your target audience and then accordingly design your logo appropriately.
9. A simple logo aids recognition :- Keep the design of your logo simple. It is difficult to recognize complex logos.
10. One thing to remember :- There should only one strong outstanding feature in your logo.

Importance of Logo in Corporate Branding

In order to promote your brand graphic representation plays a very important role. You must have a logo for your company if you want people to know about your company. With the help of a logo people gets to know about your brand name. The logo of your company represents what your is business and products are all about.
Inspite of the importance of logo design many companies do not have logo for their company. Whether your business is small or big but having a logo for your business is essential. In that respect you can also go for custom logo design for your business.
Logo Design can be important in many ways. These are the three basic factors. These factors are enough for you to have a custom logo for your company.
1. Create First Impression :- A logo conveys the reputation of your company. Logo helps people to form a first impression about your company which is very important. In the corporate logo is the first thing that people notices. So if you are having a good logo design for your company then half of your work gets done there. So it is very important to have a good logo design for your company.
2. Part of Your Corporate Branding :- The central item of corporate branding is probably logo. Via a logo customers get to know about your products and services. So if you are having a good logo then your products become easily recognizable.
3. Tell Your Story :- The story of your company can be best told via graphical representation. Your message can be easily conveyed to the customers. A good company logo gives assurance to the customers that they can rely on you.
So design a logo that people will remember. There should be two strategies in corporate branding :-
1. Retain old customers
2. Attract new customers

8 Key Things That Small Business Need In A Logo Design Brief

"Your creative is only as good as its brief" is a very common saying in marketing. But most of the small business owners want to get a logo design done in as less money as possible. An unsatisfactory brief can lead the designer to develop an ordinary logo for the company.
These are 8 key things that small business should include in a brief while developing a logo.
1. A brief company overview :- A designer is not supposed to know about your company. The brief should include a summary of what your company does, an idea about your products or services. Give him a overview of your industry and your position in that industry.
2. Define your target market :- Give the designer a clear idea about the target market. Your logo must connect your business with the target market.
3.Outline your brand identity :- A logo reflects the brand value of your company/organization. So try to develop a logo that will be able to build the brand value of your company.
4. Provide examples :- Provide the designer with examples of your competitors logo. This will help him to compare and develop a better logo for your company.
5. Provide examples of earlier logos and communication pieces :- If you are having an existing logo then provide the designer with it and tell him the reason why you want a new logo.
6. Consider and explain where the logo is used :- Explain the designer where you want to use your logo as logo usage has a big impact on its design.
7. What text and imagery needs to be included :- Tell the design clearly what text and imagery you want to include in your design. This must be done to avoid corrections in design.
8. Make your deadlines realistic and give a budget :- This forms a very important part of logo design brief.

Quick Tips on Shopping For a Logo Design

Presently most of the people has become web and internet savvy. In this type of situation it is very important for small business to understand the importance of a good and unique logo design. In order to interact with your customers you need to establish a good brand for your business. To establish the brand name of your company is a continuous ongoing process. Custom logo design is the founding pillar of all brand building strategies.
With the growth of small business the demand of custom logo designs has increased to great degree. Nowadays you will find thousand of companies offering logo design for your company at an affordable rate.
But before hiring anyone to design a custom logo for your company you must be aware of the bad aspects of getting the work done at lower prices. If you do not get a unique logo for your company then it is of no use. So you need to follow certain steps in order to know that you are getting exactly what you are promised of.
These are certain things that you need to look out for.
1. Portfolio :- Try to know the portfolio of the company. By doing this you can know the quality and originality of their designs. You need to check whether there is any creativity in the designs or not. The logos should be stereotyped and monotonous.
2. Testimonials :- The testimonial page should not be avoided. Go to the testimonial page, collect the contact details of the people who have recommended this company. Contact them and know how was their experience working with this company.
3. Support :- You must know that the key to getting a quality logo is effective communication between you and your logo designer. The logo design company that you are opting for must a 24/7 phone, email and fax support available for you to ask questions. If you do not get enough chance to interact with the designers directly then you should not hire that company.

Professional Logo Design Tips

Presently all companies are having a logo for their company. To set up a unique a unique identity for the company all companies are using logos. Logo Design should be done in a very attractive way so that it draws people towards your website. In order to develop a logo graphic, text, symbols, and script should be used.
Here you can get an idea about some professional logo design tips.
1. The logo design of your company should be carefully selected as it reflects the reputation of your company. A main motive of a good logo design is to convey people what your business is all about. Then only people will get attracted towards your products.
2. Complex graphical forms should not be used in the logo. This is because it is easier for people to understand a simple design rather than a very complicated logo design.
3. You must be very careful while choosing the color and font of the logo design. Company logos can usually be found in letterhead or a poster on the walkway. The fonts used in a logo should be clear, understandable and also should have a link with the thought. The colors combination you select can help one to establish the uniqueness of the brand.
4. The curves of logo design must be clearly drawn so that it can appear prominently in color or black and white.
5. Before developing a logo you can refer the tips that are available in many latest corporate magazines.
The main purpose behind designing a professional logo is attract new clients. So Before going for a professional logo design you must think about the proportion and size of the logo and also see whether the logo good in computer or not.