Wednesday, June 23, 2010

Essential Tips For Font Based Logo Design

For font based logo design, it is very vital to choose the color and font style because it plays a important role in the success of a logo. Most of the peoples don’t know the importance of the font style they used most simple font style. But different fonts convey separate meanings after that it is very important on choosing right font style for a logo.
Generally there are four groups of fonts i.e. Serif, Sans-serif, Script, Decorative.

Serif Fonts: This font style is non structural details on the ends of few of the strokes that create symbols and letters. The fonts which have serifs are called ‘Serif Fonts’. Generally words with Serif fonts are easier to read in print. (difficult to read in monitor if the size is small)

Sans-serif Fonts: This font style has no embellishments at the end of each ends. A font without serif is called ‘sans- serif fonts’ This style is easy to read in monitor.

Script Fonts: This type of fonts look like handwriting style, It is used mainly on perfume bottles and wedding companies.

Decorative Fonts: This font is very attractive. It is mainly used for entertainment companies. It is also used on the products for kids.

These are four groups of fonts. Always remember choosing of fonts is very essentials because it help to show emotions and act as a bridge which communicate with the onlookers. So for marketing business right fonts give creative and trendy impression.

Monday, June 7, 2010

Custom Logo Design, An Essential Part Of Brand Building Policy

Now a day ‘Logo’ is a very essential factor for any company. It represents the visual identity of the company. For small business marketing it plays a vital role. Small business competitors can get a great advantage than large competitor by applying most effective brand building policies. A custom logo design is the first essential part of the brand building policies.


A logo is an identification symbol of any company or its products. It needs to be unique obviously. To make more effective logo design needs to follow certain way by which it can get strengthening for your brand image to reflect to the viewer’s mind of the particular logo.


If we use proper and effective logo, it’ll bring amazing results. For an example a proper and effective logo which create thoughts and ideas into viewer’s mind, helps to make interest for that product.


We know that images are much easier than any text message to memorize; we can say that an image is worth a thousand words. So using logo should be a great opportunity to put a thousand words for advertising and marketing your business. That’s why you need to use a good and effective logo for your business to increase your brand identity. Remember a bad logo can have an adverse affect for your business.