Planning to get a logo design for your organization? If yes, then you need to hire a logo design service provider which is quite challenging and tedious job but if you keep searching for logo design services then you will definitely find number of such good companies in the marketplace providing logo design services at affordable rates and the other way to search is the online search by writing the main keyword " logo design services " but its quite difficult to search among those big list of companies providing such services so you have to investigate thoroughly about the companies here so that you get an amazing logo for your enterprise.
Mentioned below are some points to remember while choosing good logo design services:-
Firstly, it is not at all essential that a web design and development company, charging higher prices for logo is the best company since they may sometimes gives you less satisfying results.
Secondly, you should try to search a company which has already kept its records and can design a good logo at affordable price infact this will save your money too, check that their recent past projects has been handled successfully so that you can know more about that company.
Thirdly, there are many well maintained companies, which give money back assurance if their services dissatisfy you. You should find out whether the chosen company’s services are standard services, try to determine the number of logo designers working in their company, their design concepts and number of revisions.
Lastly, notice that that the design quality offered by these designing services is the best, check that they must have an expert team for making any company logo. The team must be well qualified in this field.
Just try to follow these points; it will help you to choose the best logo design services for your organization.
Friday, December 24, 2010
Saturday, December 11, 2010
Importance Of Logos For Business
In the business world, logo is an essential element to promote an enterprise. A business logo helps in creating long lasting impression on the minds of potential targeted customers; it creates a vital image in the market place and symbolizes the nature and trade interest of the organization.
A company logo represents a brand image of an organization as well as its products and services and its main aim is to achieve success in the competitive world. This growing competition has given rise to the need of designing unique logos. An attractive trademark will influence the potential customers towards your company‘s products. The main motive for creating a logo is not only to attract customers but to establish a positive image in the public.
There are various types of logos used in business. There are no strict rules to follow while designing a logo; it should be created by your own creativity and knowledge. A designer should create such type of that it represents the type and nature of the business. There are various logo design softwares to be used to represent your own invention.
So, finally a designer should have vast knowledge of graphics and various tools and should be created in such a way so that a marketer can print it on various materials.
A company logo represents a brand image of an organization as well as its products and services and its main aim is to achieve success in the competitive world. This growing competition has given rise to the need of designing unique logos. An attractive trademark will influence the potential customers towards your company‘s products. The main motive for creating a logo is not only to attract customers but to establish a positive image in the public.
There are various types of logos used in business. There are no strict rules to follow while designing a logo; it should be created by your own creativity and knowledge. A designer should create such type of that it represents the type and nature of the business. There are various logo design softwares to be used to represent your own invention.
So, finally a designer should have vast knowledge of graphics and various tools and should be created in such a way so that a marketer can print it on various materials.
Wednesday, September 22, 2010
4 Essential Factors That Increases The Value Of Logo Design.
A successful company’s logo design is a valued asset. It is the 3D representation of their excellence. The more popular the brand name, the value of the company increases and its value increases more when it gets sold.
A valuable logo is not something we get from the beginning. We have to earn it. Mentioned below are the four essential factors in building a company’s logo design value:
1. Great Customer Services.
The first rule of any business is to treat the customer or client perfectly. A customer service branch is the strongest part that makes people remember your logo and company. In order to increase your logo’s worth and make others recognize, a customer service structure must be designed so that when any client comes on the way, he/she receives some kind of care.
2. Consistent Corporate Identity.
Unified and consistency is so ever important in a strong corporate identity and best company logo design. A logo design’s value increases when it is recognized all over with no constant changes and revisions. Determining what to use early will prove simpler for promoting while making your brand stronger.
3. An Excellent Product or Service.
A business rises because of its good quality product and services. Without excellent products or service to begin with, there are no expectations and not any brand recognition infact best logo design will be placed upon every product of yours, on the brochures also in order to represent your services. A logo design is the promise you make that what you offer is excellent.
4. A Custom Logo Design.
Finally, we will have a customized logo design that will strongly represent our company’s products and services. This will help us catch the target market, proving them that our product and services are definitely good.
As your company grows, your logo design and brand name increases in value, and they become an asset that is seen as the soul of the company.
A valuable logo is not something we get from the beginning. We have to earn it. Mentioned below are the four essential factors in building a company’s logo design value:
1. Great Customer Services.
The first rule of any business is to treat the customer or client perfectly. A customer service branch is the strongest part that makes people remember your logo and company. In order to increase your logo’s worth and make others recognize, a customer service structure must be designed so that when any client comes on the way, he/she receives some kind of care.
2. Consistent Corporate Identity.
Unified and consistency is so ever important in a strong corporate identity and best company logo design. A logo design’s value increases when it is recognized all over with no constant changes and revisions. Determining what to use early will prove simpler for promoting while making your brand stronger.
3. An Excellent Product or Service.
A business rises because of its good quality product and services. Without excellent products or service to begin with, there are no expectations and not any brand recognition infact best logo design will be placed upon every product of yours, on the brochures also in order to represent your services. A logo design is the promise you make that what you offer is excellent.
4. A Custom Logo Design.
Finally, we will have a customized logo design that will strongly represent our company’s products and services. This will help us catch the target market, proving them that our product and services are definitely good.
As your company grows, your logo design and brand name increases in value, and they become an asset that is seen as the soul of the company.
Tuesday, September 14, 2010
Why There Is A Need For Logo Design?
It is necessary to design a logo for the company since it conveys the right message to the visitors. A few years back, there was no need to put logos on the stores or anywhere else because there was hardly any competition in the market infact there was only a single store for clothing, jewelry, restaurant any many more. But for now things have changed totally and you can find thousands of stores for clothes, jewelry and other products. Competition is increasing day by day, thus every supplier has created a brand name so that their products can be distinctively identified with the help of logo. Different types of logos helps in differentiating the characteristics of the brand easily so that it become familiar to the customers.
Logo designs are good stimulants for the business owners. Once the customer sees the logo they can immediately identify the brand. In this modern world, there are many people who don’t have much time to research the various benefits and features of different brands, so if there is a logo then it becomes easier for them to know what the product is all about. Nowadays, through internet shopping has become easier. People just get complete information of the familiar brands on the net which they look for in the shopping store. So, the major reason behind discussing these points is that if you have a good logo, then visitors can recognize your products easily.
Logos are the most simplest and direct way of promoting business. It helps in providing the overall information in the compact form. Logos contains distinct graphic images so that they can be easily recognized, it also has the capability to create name recognition and easily attract the target customers. The design of the logo tells about the nature of the company, it sophistication, professionalism, simplicity, elegance, expertise and many more things.
Logo designs are good stimulants for the business owners. Once the customer sees the logo they can immediately identify the brand. In this modern world, there are many people who don’t have much time to research the various benefits and features of different brands, so if there is a logo then it becomes easier for them to know what the product is all about. Nowadays, through internet shopping has become easier. People just get complete information of the familiar brands on the net which they look for in the shopping store. So, the major reason behind discussing these points is that if you have a good logo, then visitors can recognize your products easily.
Logos are the most simplest and direct way of promoting business. It helps in providing the overall information in the compact form. Logos contains distinct graphic images so that they can be easily recognized, it also has the capability to create name recognition and easily attract the target customers. The design of the logo tells about the nature of the company, it sophistication, professionalism, simplicity, elegance, expertise and many more things.
Wednesday, September 8, 2010
Design Your Business Logo For Free
Logo is the soul of your business; as it represents your business well. If you have been in the world of business then you could have probably understood the importance of having a logo that is well designed and that it creates a long lasting impression on your prospects.
In order to get a decent logo, entrepreneurs assume that they have to pay high for it. When you are at the start-up phase, you do not have to spend thousands of dollars for your logo. So, you can get a business logo at a low cost infact you can design it for free. That’s less than what most designers charge per hour of work these days.
LogoMaker by HP is one of the many do-it-yourself logo solutions which allow you to build your logo fast and at free of cost. It involves numerous steps which you can apply while designing a logo yourself, you can choose the right image for your business logo and customize it to fit your business needs; you can resize it, change the color and can build a slogan for your business logo. These steps will not take much time for making a logo. LogoMaker allows you to use their logos for free on your website you can choose any logo design for your business provided you can purchase it for less than $50 which includes all the files that you may require to customize.
LogoMaker may not be useful for everyone; it may sometimes depend on the budget. If you can spend a lot of money for designing a logo then it is better to go for a professional designer else if there is a tight budget and you want to have a logo fast for your running business then you can consider signing up for this service.
In order to get a decent logo, entrepreneurs assume that they have to pay high for it. When you are at the start-up phase, you do not have to spend thousands of dollars for your logo. So, you can get a business logo at a low cost infact you can design it for free. That’s less than what most designers charge per hour of work these days.
LogoMaker by HP is one of the many do-it-yourself logo solutions which allow you to build your logo fast and at free of cost. It involves numerous steps which you can apply while designing a logo yourself, you can choose the right image for your business logo and customize it to fit your business needs; you can resize it, change the color and can build a slogan for your business logo. These steps will not take much time for making a logo. LogoMaker allows you to use their logos for free on your website you can choose any logo design for your business provided you can purchase it for less than $50 which includes all the files that you may require to customize.
LogoMaker may not be useful for everyone; it may sometimes depend on the budget. If you can spend a lot of money for designing a logo then it is better to go for a professional designer else if there is a tight budget and you want to have a logo fast for your running business then you can consider signing up for this service.
Thursday, September 2, 2010
5 Steps To Consider For Corporate Logo Design.
The process of designing a corporate logo design is the most challenging and through this process creative efforts are undertaken by the designers, though this process involves creativity yet there are certain rules which are to be followed during the process.
Step 1- The Client Brief
The brief is the most vital factor of all the steps in the process. Everything depends on the brief; if the brief is not clear then subsequent steps would lead to a design which is not relevant to the business. The brief could be delivered by a simple conversation with the designers or by a detailed form filled to completion. These usually range from simpler requirements such as company name, slogan etc. to demographic information regarding the nature of the business and its target market. Brief should provide all the relevant inputs which is required by the designers during the design process.
Step 2- Research & Brainstorming
The design team starts with research and it should be limited to the logo design style of similar businesses and focus on the target customer, the area of service, type of service etc. It includes focus groups that provide feedback on various design trends and tastes.
After gathering all the necessary data, brainstorming should be held to clear all the concepts to form the basis of corporate logo design.
Step 3- Sketches
In the next step the artists start the sketch work based on the research material and concepts. At first, they start with rough sketch and then it should be discussed with the supervisors and refined till a few designs are finalized.
Step 4- Artwork
This is when the sketches are turned into a full color logo options. Traditionally these designs were made on paper using various painting tools but nowadays, this artwork can be done with the help of computers since it includes various software used by the artists to produce logo artwork. After completion of the artwork, the options are presented to the clients for approval.
Step 5- Refinement & Finalization
At this stage the final logo is approved by the client. The client then delivers the final logo in different formats to support different media. But there are not certain refinements requested before a final decision is taken.
In order to make a logo few minutes or weeks might be taken; it depends on the level of research and creative input required. A designer must be proud of the fact that his/her design would be used by the client business in the forthcoming years.
Step 1- The Client Brief
The brief is the most vital factor of all the steps in the process. Everything depends on the brief; if the brief is not clear then subsequent steps would lead to a design which is not relevant to the business. The brief could be delivered by a simple conversation with the designers or by a detailed form filled to completion. These usually range from simpler requirements such as company name, slogan etc. to demographic information regarding the nature of the business and its target market. Brief should provide all the relevant inputs which is required by the designers during the design process.
Step 2- Research & Brainstorming
The design team starts with research and it should be limited to the logo design style of similar businesses and focus on the target customer, the area of service, type of service etc. It includes focus groups that provide feedback on various design trends and tastes.
After gathering all the necessary data, brainstorming should be held to clear all the concepts to form the basis of corporate logo design.
Step 3- Sketches
In the next step the artists start the sketch work based on the research material and concepts. At first, they start with rough sketch and then it should be discussed with the supervisors and refined till a few designs are finalized.
Step 4- Artwork
This is when the sketches are turned into a full color logo options. Traditionally these designs were made on paper using various painting tools but nowadays, this artwork can be done with the help of computers since it includes various software used by the artists to produce logo artwork. After completion of the artwork, the options are presented to the clients for approval.
Step 5- Refinement & Finalization
At this stage the final logo is approved by the client. The client then delivers the final logo in different formats to support different media. But there are not certain refinements requested before a final decision is taken.
In order to make a logo few minutes or weeks might be taken; it depends on the level of research and creative input required. A designer must be proud of the fact that his/her design would be used by the client business in the forthcoming years.
Monday, August 30, 2010
Designing A Logo In No Time.
A Logo is not mandatory but it most essential for future growth of any organization, infact success is guaranteed only with a good brand name. The main problem is that people who run small business have short time to consider on what type of logo design to adopt for their company. To my knowledge, I believe that the logo designing is a difficult task but proper and systematic work will not make it difficult. Here are some ways discussed below to generate inspiration for a logo design.
• Collect all thoughts that arise in connection with your company logo and then perform a thorough review later. Just throw it on paper what may come right or wrong.
• Increase facts for your company logo. Every small business needs a trade name although there might be different types of styles being used since it is very important to be familiar with the nature of your business.
• For a small business it is essential to aim the intended customers with perfect accuracy. Try to know the people in depth to whom you will be catering this will help to arise new ideas for your logo design.
• It is necessary that every business must distinguish itself form the rest of the business and for that a distinctive logo is required. Get the ideas by looking at the logos of your competitors.
• Expert advice can be chosen to get an idea of what you need. If you are unable to decide where to start designing your logo then have a discussion with your family and friends. This will surely bring up tons of new ideas for logos.
• The key factor to effectively correspond to the effect that your logo requires is to construct links. Try to unite all the things of the business which comes to your mind and then integrate them into your logo design.
• There are numerous logos and it will surely give bright and interesting ideas for designing a logo. Thinking with a longer scope will improve your skills and help you to produce better logos.
So design of your business logo should be adaptable enough to represent your business for a decade.
• Collect all thoughts that arise in connection with your company logo and then perform a thorough review later. Just throw it on paper what may come right or wrong.
• Increase facts for your company logo. Every small business needs a trade name although there might be different types of styles being used since it is very important to be familiar with the nature of your business.
• For a small business it is essential to aim the intended customers with perfect accuracy. Try to know the people in depth to whom you will be catering this will help to arise new ideas for your logo design.
• It is necessary that every business must distinguish itself form the rest of the business and for that a distinctive logo is required. Get the ideas by looking at the logos of your competitors.
• Expert advice can be chosen to get an idea of what you need. If you are unable to decide where to start designing your logo then have a discussion with your family and friends. This will surely bring up tons of new ideas for logos.
• The key factor to effectively correspond to the effect that your logo requires is to construct links. Try to unite all the things of the business which comes to your mind and then integrate them into your logo design.
• There are numerous logos and it will surely give bright and interesting ideas for designing a logo. Thinking with a longer scope will improve your skills and help you to produce better logos.
So design of your business logo should be adaptable enough to represent your business for a decade.
Monday, August 23, 2010
Important Factors To Consider For An Affordable Logo Design :
Logo design is a unique corporate identity, which distinguishes you & your business from the rest of world. It gives your business the rich personality. But branding is the sole purpose behind designing an eye-catchy and appealing logo. Brand refers to something very unique and exclusive. An brand design includes complete personality with various characteristics and features.
There are many people who began relating themselves to the company and product due to these good features, this is how the company is made strong and thereby, a strong bonding increases among the customers. Thus these factors need to be kept in mind in order to increase the branding effort. Brand design may be useless if you use any of the concept for any product. So in case of an Affordable logo design, if it is a company’s logo design, the concept should be such that it must communicate with the company’s mission and objectives, how your company stands out and what exclusive traits it possess.
Images
Images are very important and only relevant images should be placed which involves a meaningful message. The images must relate to the product this will help in making link with different people.
Fonts
Fonts had to be unique but it must be readable and eye catching. Make sure that your logo design is understandable to everybody and appealing so that it looks good in your website or brochure.
So just follow those factors mentioned above and make an affordable logo design for your company.
There are many people who began relating themselves to the company and product due to these good features, this is how the company is made strong and thereby, a strong bonding increases among the customers. Thus these factors need to be kept in mind in order to increase the branding effort. Brand design may be useless if you use any of the concept for any product. So in case of an Affordable logo design, if it is a company’s logo design, the concept should be such that it must communicate with the company’s mission and objectives, how your company stands out and what exclusive traits it possess.
Images
Images are very important and only relevant images should be placed which involves a meaningful message. The images must relate to the product this will help in making link with different people.
Fonts
Fonts had to be unique but it must be readable and eye catching. Make sure that your logo design is understandable to everybody and appealing so that it looks good in your website or brochure.
So just follow those factors mentioned above and make an affordable logo design for your company.
Wednesday, August 18, 2010
How To Make A Logo Design Creative :
Logo designing concept requires the maximum amount of inspiration and one should have innovative ideas to design a logo that will hopefully inspire all of us. Logos seems excellent because these are designed by a professional graphic designer in the industry.
An highly innovative design would leave an unforgettable impression on your consumer. Besides creating waves amongst your customers, creative designing services would develop a logo that would speak volumes about your business and its values. These designs would capture the messages of your business and the industry it serves.
These design company creates a logo revision concept .A logo revision is considered to be the minor changes to the logo concept that you initially chose and presented it to the company. These changes includes things such as different color. fonts, shadows, highlights and some minor graphic tweaks .
A graphic designer will create at least three design concepts based on information you provide it on the order form. The more detailed information you give, closer will be the custom logo design concept to your vision.
Logo design in Australia has a stationery design services for creating creative logo designs. These services cover all business stationery-letterhead, business card, envelope and many other things which is normally required .These designs give a very professional look incorporated with the logo design and your companies details.
A creative designer can design any kind of logo as per your requirements it may be corporate logo design, business logo or any corporate identity ‘s brand name designing.
A Creative logo design seems to be more complicated than just adding a gradient to a proper shape on a textured background.
An highly innovative design would leave an unforgettable impression on your consumer. Besides creating waves amongst your customers, creative designing services would develop a logo that would speak volumes about your business and its values. These designs would capture the messages of your business and the industry it serves.
These design company creates a logo revision concept .A logo revision is considered to be the minor changes to the logo concept that you initially chose and presented it to the company. These changes includes things such as different color. fonts, shadows, highlights and some minor graphic tweaks .
A graphic designer will create at least three design concepts based on information you provide it on the order form. The more detailed information you give, closer will be the custom logo design concept to your vision.
Logo design in Australia has a stationery design services for creating creative logo designs. These services cover all business stationery-letterhead, business card, envelope and many other things which is normally required .These designs give a very professional look incorporated with the logo design and your companies details.
A creative designer can design any kind of logo as per your requirements it may be corporate logo design, business logo or any corporate identity ‘s brand name designing.
A Creative logo design seems to be more complicated than just adding a gradient to a proper shape on a textured background.
Sunday, August 15, 2010
What Not To Do When Dealing With Logo Designers
Graphic designers and logo designers are needed for logo design work as it cannot be done without such experts. A client and graphic designer is vastly different from each other. However works must be done together in order to produce better results as the former always sets the direction while the latter leads the way.
There is a guide rule below which includes what not to do when dealing with logo designers:
Do not assume a logo design is cheap.
Creative design is not an easy task. Inspiration and a lot of attention to details is what makes the output so appealing. Assuming a logo design to be an easy task is an insult.
Do not use bartering techniques or deals instead of professional fees.
A quick way for you to be ignored by logo designers is to treat this as not a business transaction but a trade-off. Stop them from offering free ads, links, referrals for a logo design since it is a business transaction logo designers look those clients as not worth. Just behave professionally with them and they will surely fulfill all your needs and work well for your company.
Do not provide the job to a logo designer with whom you are not comfortable talking to:
Do not think that a logo design contest is the answer to everything.
Don’t think that always holding a contest is a solution. A client and a logo designer after working for many years together build up a strong relationship among themselves and that relationship doesn't really end. A true professional logo designer deeply looks into the nature of the business and will always try to bring up something best for the company and not balk in joining contests.
Do not change your logo design just right after you receive it.
Its a matter of respect for the work. At the very least, being a courteous and honorable client will make you someone who logo designers would still want to work with in the future. Remember that professional logo designers always give their best, you should treasure them.
Wednesday, June 23, 2010
Essential Tips For Font Based Logo Design
For font based logo design, it is very vital to choose the color and font style because it plays a important role in the success of a logo. Most of the peoples don’t know the importance of the font style they used most simple font style. But different fonts convey separate meanings after that it is very important on choosing right font style for a logo.
Generally there are four groups of fonts i.e. Serif, Sans-serif, Script, Decorative.
Serif Fonts: This font style is non structural details on the ends of few of the strokes that create symbols and letters. The fonts which have serifs are called ‘Serif Fonts’. Generally words with Serif fonts are easier to read in print. (difficult to read in monitor if the size is small)
Sans-serif Fonts: This font style has no embellishments at the end of each ends. A font without serif is called ‘sans- serif fonts’ This style is easy to read in monitor.
Script Fonts: This type of fonts look like handwriting style, It is used mainly on perfume bottles and wedding companies.
Decorative Fonts: This font is very attractive. It is mainly used for entertainment companies. It is also used on the products for kids.
These are four groups of fonts. Always remember choosing of fonts is very essentials because it help to show emotions and act as a bridge which communicate with the onlookers. So for marketing business right fonts give creative and trendy impression.
Generally there are four groups of fonts i.e. Serif, Sans-serif, Script, Decorative.
Serif Fonts: This font style is non structural details on the ends of few of the strokes that create symbols and letters. The fonts which have serifs are called ‘Serif Fonts’. Generally words with Serif fonts are easier to read in print. (difficult to read in monitor if the size is small)
Sans-serif Fonts: This font style has no embellishments at the end of each ends. A font without serif is called ‘sans- serif fonts’ This style is easy to read in monitor.
Script Fonts: This type of fonts look like handwriting style, It is used mainly on perfume bottles and wedding companies.
Decorative Fonts: This font is very attractive. It is mainly used for entertainment companies. It is also used on the products for kids.
These are four groups of fonts. Always remember choosing of fonts is very essentials because it help to show emotions and act as a bridge which communicate with the onlookers. So for marketing business right fonts give creative and trendy impression.
Monday, June 7, 2010
Custom Logo Design, An Essential Part Of Brand Building Policy
Now a day ‘Logo’ is a very essential factor for any company. It represents the visual identity of the company. For small business marketing it plays a vital role. Small business competitors can get a great advantage than large competitor by applying most effective brand building policies. A custom logo design is the first essential part of the brand building policies.
A logo is an identification symbol of any company or its products. It needs to be unique obviously. To make more effective logo design needs to follow certain way by which it can get strengthening for your brand image to reflect to the viewer’s mind of the particular logo.
If we use proper and effective logo, it’ll bring amazing results. For an example a proper and effective logo which create thoughts and ideas into viewer’s mind, helps to make interest for that product.
We know that images are much easier than any text message to memorize; we can say that an image is worth a thousand words. So using logo should be a great opportunity to put a thousand words for advertising and marketing your business. That’s why you need to use a good and effective logo for your business to increase your brand identity. Remember a bad logo can have an adverse affect for your business.
Sunday, April 25, 2010
Why is a Logo Design So Crucial?
The logo design of a company reflects the identity and reputation of the company. Customers consider logos to be the identification symbol of any company. So the logo of a company should always be well designed. The main purpose of every business is to increase its brand value. This goes irrespective whether you are having a small business or a big one. Customers get the first impression about your company from your company logo. If your company logo is well designed then this impression can be a ever lasting impression. If your company logo fails to form any impression in the mind of the customer then it is a total failure on your part. It is your company logo which decides how better you are from your competitors.
The importance of a logo lies in the fact that you will find it on all branding materials. Every company uses a logo in its website as well as brochure. The marketing policy of a company depends on all these branding materials. So considering the huge impact of logo design it should be strategically designed. You should be able to use it wherever you want to. Such logos can only be prepared by professionals by using their expertise. So when you are hiring professional designing companies then they must have a detailed idea about your company and they should also what you exactly prefer to use in your logo. Ensure that you can use the logo prepared by them on different media like electronics, media and print.
The importance of a logo lies in the fact that you will find it on all branding materials. Every company uses a logo in its website as well as brochure. The marketing policy of a company depends on all these branding materials. So considering the huge impact of logo design it should be strategically designed. You should be able to use it wherever you want to. Such logos can only be prepared by professionals by using their expertise. So when you are hiring professional designing companies then they must have a detailed idea about your company and they should also what you exactly prefer to use in your logo. Ensure that you can use the logo prepared by them on different media like electronics, media and print.
Wednesday, April 21, 2010
Ten Logo Design Tips From The Field
Here are top ten logo design tips directly from the field :-
1. A logo doesn’t need to say what a company does :- The logo of a particular company does not need to show what the company is all about. The logo just needs to be relevant to the company products and services.
2. Not every logo needs a mark :- At times clients just demand a professional logo. In that case be frank to ask the client about what they think.
3. Two-way process :- There can be times when your client may demand something which you may not agree to. In that case show them what they require and then tell them what you think to be good for them.
4. Picasso started somewhere :- Before maki8ng the logo in your computer make a rough sketch with paper and pen as it seems to be a much better option than monitor and mouse.
5. Under-promise, over-deliver :- If you are not sure how long you will take to complete the given project then give longer estimation. But do not make the mistake of not delivering the task on the given date of delivery.
6. Leave trends to the fashion industry :- Logo reflects the brand of your company or organization. So believe longevity to be the key and try to design unique logos for your company.
7. Work in black first :- While designing concentrate more on the idea rather than color.
8. Keep it appropriate :- First know your target audience and then accordingly design your logo appropriately.
9. A simple logo aids recognition :- Keep the design of your logo simple. It is difficult to recognize complex logos.
10. One thing to remember :- There should only one strong outstanding feature in your logo.
1. A logo doesn’t need to say what a company does :- The logo of a particular company does not need to show what the company is all about. The logo just needs to be relevant to the company products and services.
2. Not every logo needs a mark :- At times clients just demand a professional logo. In that case be frank to ask the client about what they think.
3. Two-way process :- There can be times when your client may demand something which you may not agree to. In that case show them what they require and then tell them what you think to be good for them.
4. Picasso started somewhere :- Before maki8ng the logo in your computer make a rough sketch with paper and pen as it seems to be a much better option than monitor and mouse.
5. Under-promise, over-deliver :- If you are not sure how long you will take to complete the given project then give longer estimation. But do not make the mistake of not delivering the task on the given date of delivery.
6. Leave trends to the fashion industry :- Logo reflects the brand of your company or organization. So believe longevity to be the key and try to design unique logos for your company.
7. Work in black first :- While designing concentrate more on the idea rather than color.
8. Keep it appropriate :- First know your target audience and then accordingly design your logo appropriately.
9. A simple logo aids recognition :- Keep the design of your logo simple. It is difficult to recognize complex logos.
10. One thing to remember :- There should only one strong outstanding feature in your logo.
Sunday, April 18, 2010
Importance of Logo in Corporate Branding
In order to promote your brand graphic representation plays a very important role. You must have a logo for your company if you want people to know about your company. With the help of a logo people gets to know about your brand name. The logo of your company represents what your is business and products are all about.
Inspite of the importance of logo design many companies do not have logo for their company. Whether your business is small or big but having a logo for your business is essential. In that respect you can also go for custom logo design for your business.
Logo Design can be important in many ways. These are the three basic factors. These factors are enough for you to have a custom logo for your company.
1. Create First Impression :- A logo conveys the reputation of your company. Logo helps people to form a first impression about your company which is very important. In the corporate logo is the first thing that people notices. So if you are having a good logo design for your company then half of your work gets done there. So it is very important to have a good logo design for your company.
2. Part of Your Corporate Branding :- The central item of corporate branding is probably logo. Via a logo customers get to know about your products and services. So if you are having a good logo then your products become easily recognizable.
3. Tell Your Story :- The story of your company can be best told via graphical representation. Your message can be easily conveyed to the customers. A good company logo gives assurance to the customers that they can rely on you.
So design a logo that people will remember. There should be two strategies in corporate branding :-
1. Retain old customers
2. Attract new customers
Inspite of the importance of logo design many companies do not have logo for their company. Whether your business is small or big but having a logo for your business is essential. In that respect you can also go for custom logo design for your business.
Logo Design can be important in many ways. These are the three basic factors. These factors are enough for you to have a custom logo for your company.
1. Create First Impression :- A logo conveys the reputation of your company. Logo helps people to form a first impression about your company which is very important. In the corporate logo is the first thing that people notices. So if you are having a good logo design for your company then half of your work gets done there. So it is very important to have a good logo design for your company.
2. Part of Your Corporate Branding :- The central item of corporate branding is probably logo. Via a logo customers get to know about your products and services. So if you are having a good logo then your products become easily recognizable.
3. Tell Your Story :- The story of your company can be best told via graphical representation. Your message can be easily conveyed to the customers. A good company logo gives assurance to the customers that they can rely on you.
So design a logo that people will remember. There should be two strategies in corporate branding :-
1. Retain old customers
2. Attract new customers
Wednesday, April 14, 2010
8 Key Things That Small Business Need In A Logo Design Brief
"Your creative is only as good as its brief" is a very common saying in marketing. But most of the small business owners want to get a logo design done in as less money as possible. An unsatisfactory brief can lead the designer to develop an ordinary logo for the company.
These are 8 key things that small business should include in a brief while developing a logo.
1. A brief company overview :- A designer is not supposed to know about your company. The brief should include a summary of what your company does, an idea about your products or services. Give him a overview of your industry and your position in that industry.
2. Define your target market :- Give the designer a clear idea about the target market. Your logo must connect your business with the target market.
3.Outline your brand identity :- A logo reflects the brand value of your company/organization. So try to develop a logo that will be able to build the brand value of your company.
4. Provide examples :- Provide the designer with examples of your competitors logo. This will help him to compare and develop a better logo for your company.
5. Provide examples of earlier logos and communication pieces :- If you are having an existing logo then provide the designer with it and tell him the reason why you want a new logo.
6. Consider and explain where the logo is used :- Explain the designer where you want to use your logo as logo usage has a big impact on its design.
7. What text and imagery needs to be included :- Tell the design clearly what text and imagery you want to include in your design. This must be done to avoid corrections in design.
8. Make your deadlines realistic and give a budget :- This forms a very important part of logo design brief.
These are 8 key things that small business should include in a brief while developing a logo.
1. A brief company overview :- A designer is not supposed to know about your company. The brief should include a summary of what your company does, an idea about your products or services. Give him a overview of your industry and your position in that industry.
2. Define your target market :- Give the designer a clear idea about the target market. Your logo must connect your business with the target market.
3.Outline your brand identity :- A logo reflects the brand value of your company/organization. So try to develop a logo that will be able to build the brand value of your company.
4. Provide examples :- Provide the designer with examples of your competitors logo. This will help him to compare and develop a better logo for your company.
5. Provide examples of earlier logos and communication pieces :- If you are having an existing logo then provide the designer with it and tell him the reason why you want a new logo.
6. Consider and explain where the logo is used :- Explain the designer where you want to use your logo as logo usage has a big impact on its design.
7. What text and imagery needs to be included :- Tell the design clearly what text and imagery you want to include in your design. This must be done to avoid corrections in design.
8. Make your deadlines realistic and give a budget :- This forms a very important part of logo design brief.
Sunday, April 11, 2010
Quick Tips on Shopping For a Logo Design
Presently most of the people has become web and internet savvy. In this type of situation it is very important for small business to understand the importance of a good and unique logo design. In order to interact with your customers you need to establish a good brand for your business. To establish the brand name of your company is a continuous ongoing process. Custom logo design is the founding pillar of all brand building strategies.
With the growth of small business the demand of custom logo designs has increased to great degree. Nowadays you will find thousand of companies offering logo design for your company at an affordable rate.
But before hiring anyone to design a custom logo for your company you must be aware of the bad aspects of getting the work done at lower prices. If you do not get a unique logo for your company then it is of no use. So you need to follow certain steps in order to know that you are getting exactly what you are promised of.
These are certain things that you need to look out for.
1. Portfolio :- Try to know the portfolio of the company. By doing this you can know the quality and originality of their designs. You need to check whether there is any creativity in the designs or not. The logos should be stereotyped and monotonous.
2. Testimonials :- The testimonial page should not be avoided. Go to the testimonial page, collect the contact details of the people who have recommended this company. Contact them and know how was their experience working with this company.
3. Support :- You must know that the key to getting a quality logo is effective communication between you and your logo designer. The logo design company that you are opting for must a 24/7 phone, email and fax support available for you to ask questions. If you do not get enough chance to interact with the designers directly then you should not hire that company.
With the growth of small business the demand of custom logo designs has increased to great degree. Nowadays you will find thousand of companies offering logo design for your company at an affordable rate.
But before hiring anyone to design a custom logo for your company you must be aware of the bad aspects of getting the work done at lower prices. If you do not get a unique logo for your company then it is of no use. So you need to follow certain steps in order to know that you are getting exactly what you are promised of.
These are certain things that you need to look out for.
1. Portfolio :- Try to know the portfolio of the company. By doing this you can know the quality and originality of their designs. You need to check whether there is any creativity in the designs or not. The logos should be stereotyped and monotonous.
2. Testimonials :- The testimonial page should not be avoided. Go to the testimonial page, collect the contact details of the people who have recommended this company. Contact them and know how was their experience working with this company.
3. Support :- You must know that the key to getting a quality logo is effective communication between you and your logo designer. The logo design company that you are opting for must a 24/7 phone, email and fax support available for you to ask questions. If you do not get enough chance to interact with the designers directly then you should not hire that company.
Wednesday, April 7, 2010
Professional Logo Design Tips
Presently all companies are having a logo for their company. To set up a unique a unique identity for the company all companies are using logos. Logo Design should be done in a very attractive way so that it draws people towards your website. In order to develop a logo graphic, text, symbols, and script should be used.
Here you can get an idea about some professional logo design tips.
1. The logo design of your company should be carefully selected as it reflects the reputation of your company. A main motive of a good logo design is to convey people what your business is all about. Then only people will get attracted towards your products.
2. Complex graphical forms should not be used in the logo. This is because it is easier for people to understand a simple design rather than a very complicated logo design.
3. You must be very careful while choosing the color and font of the logo design. Company logos can usually be found in letterhead or a poster on the walkway. The fonts used in a logo should be clear, understandable and also should have a link with the thought. The colors combination you select can help one to establish the uniqueness of the brand.
4. The curves of logo design must be clearly drawn so that it can appear prominently in color or black and white.
5. Before developing a logo you can refer the tips that are available in many latest corporate magazines.
The main purpose behind designing a professional logo is attract new clients. So Before going for a professional logo design you must think about the proportion and size of the logo and also see whether the logo good in computer or not.
Here you can get an idea about some professional logo design tips.
1. The logo design of your company should be carefully selected as it reflects the reputation of your company. A main motive of a good logo design is to convey people what your business is all about. Then only people will get attracted towards your products.
2. Complex graphical forms should not be used in the logo. This is because it is easier for people to understand a simple design rather than a very complicated logo design.
3. You must be very careful while choosing the color and font of the logo design. Company logos can usually be found in letterhead or a poster on the walkway. The fonts used in a logo should be clear, understandable and also should have a link with the thought. The colors combination you select can help one to establish the uniqueness of the brand.
4. The curves of logo design must be clearly drawn so that it can appear prominently in color or black and white.
5. Before developing a logo you can refer the tips that are available in many latest corporate magazines.
The main purpose behind designing a professional logo is attract new clients. So Before going for a professional logo design you must think about the proportion and size of the logo and also see whether the logo good in computer or not.
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